Greenhouse Gas Reduction Fund
Dream.Org | 2022 - present | Advocacy, Press, Marketing
A human-centered, strategic approach to educate communities and transform the conversation on the most catalytic program of the Inflation Reduction Act.
The Problem
Approximately only 1 in 3 Americans know about the climate provisions of the Inflation Reduction Act (IRA). Even fewer understand the $27B Greenhouse Gas Reduction Fund (GGRF), which will leverage innovative green financing to catalytic more than $250B over the next 10 years. The program is complex and technical, making it difficult for people who aren't finance experts to understand.
Gaps in knowledge and awareness threaten climate progress on two primary fronts: implementation (communities) and policy (decision makers). If communities are unaware of how the GGRF works, they won't be ready to engage with newly-developed programs and draw down funds for their unique needs. If legislators are uninformed, the GGRF remains vulnerable to political threats at the state and federal levels.
The Solution
Since the passage of the IRA, I championed a holistic approach that centered impacted communities through education, advocacy, and narrative change. I led a team of eight staff to mobilize over 15,000 individuals to take action, executed cross-channel awareness campaigns, and secured equity-focused coverage in over a dozen trade and national publications.
Together, we cracked the code on translating a complex policy issue into relatable content that moved the needle. In April 2024, our dream of an equitable national climate financing network came to fruition. And we got there by putting people first – uplifting marginalized voices, engaging BIPOC communities, and educating advocates and decision makers.
Narrative Change
I worked with reporters & thought leaders to shape stories that uplifted communities most impacted by climate change.
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Writing Sample
The Political Path Forward on Climate Change
Op-Ed Published in Triple Pundit on behalf of Jessie Buendia | April 16, 2024
The green transition isn’t partisan; it’s inevitable. As clean technologies become increasingly affordable and drive down costs, public and private investment in climate solutions will bring unprecedented economic benefits to red, blue and purple states. From creating well-paying green jobs to reducing our reliance on fossil fuels and improving public health, these investments hold promise for creating a more resilient economy while reducing costly carbon emissions.
Climate investments are set to skyrocket even further in 2024 with the rollout of substantial funds from the Inflation Reduction Act, like the $20 billion in climate finance awards the U.S. Environmental Protection Agency announced last week. These awards will increase access to financing for green projects for households and businesses in communities across the country. The initial $20 billion is expected to yield more than $250 billion in combined public and private investment over the next 10 years and create 1 million direct jobs, according to a recent study. This rapid growth will create a green market that lowers energy costs, bolsters economic development, and positions the U.S. as a global economic power.
Content Strategy
I led my team to execute cross-channel educational campaigns to raise awareness and combat misinformation.
